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CRM Framework -Loyalty

Lesson 13/21 | Study Time: 15 Min
Course: Customer Relationship Management | CRM

CRM Framework- Loyalty

Loyalty

Is loyalty just repeat purchase? or is it more than that? Click here to know the difference between behavioral and attitudinal loyalty. 

ILLUSTRATION
The image below illustrates the CRM framework. 

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Class Sessions

1- Benefits of CRM 2- Marketing Benefits 3- Service Benefits 4- Benefits to Customers 5- Learning Goals 6- Four Types of Bonds 7- Types of Defectors 8- Strategies to reduce customer defections 9- CRM Framework -Switching 10- CRM Framework -Satisfaction 11- CRM Framework -Trust 12- CRM Framework -Commitment 13- CRM Framework -Loyalty 14- Summary 15- Additional Resources 16- summary 17- Additional Resource 18- Characteristics of Service 19- Customer Defection in Service 20- Summary and additional Resources 21- Sales Force Automation